If you have a website but no SEO strategy, you’re missing out on a fantastic opportunity to promote your products or services. Plus, SEO is not too expensive – you can start obtaining traffic from the big search engines with a reasonable amount of effort and money.
If you’re ready to start optimizing your website for top rankings on Google, Google UK, Yahoo UK, Yahoo, MSN, and other search engines, you should follow these three fundamental steps in your SEO strategy.
STEP 1 – CHOOSE YOUR KEYWORDS.
You must first identify the keywords for which you wish to achieve high rankings. Start with 3-5 main keywords, in my opinion.
Keep in mind that ranking high for larger, more competitive phrases is significantly more difficult. You want to pick keywords that a lot of people are searching for, but where competition is low to moderate. With overture, you can check the search volume and competition for a keyword. Check the monthly search volume with Overture’s keyword suggestion tool, and the competition with the bid prices tool. (In general, the greater a term’s top bids are, the more competitive the keyword is.)
STEP 2 – OPTIMIZE YOUR SITE.
Using a free program like WebCEO to optimize your site’s pages is the easiest way to go. This tool will examine and analyze your pages using search engine algorithms to ensure that you have the correct keyword density, etc. for the keywords you’ve chosen. I won’t add instructions in this article because WebCEO comes with lots of documentation.
STEP 3 – BUILD LINKS TO YOUR SITE.
The most crucial aspect of SEO is building inbound links to your website. Building links to your website can be done in a variety of ways. Link exchanges, directory submissions, and article submissions are a few of the more effective approaches. Building links might be the subject of an entire book (and many have been published), so I won’t go into it in this piece.
If you’re optimizing for a certain country, such as the United Kingdom, make sure your site is hosted in that country and/or your domain has that country’s extension.
The principles presented in this article should provide you with an excellent foundation for learning how to optimize your website for high search engine results. Have a blast!